With festivals like Edinburgh getting more expensive year-on-year, there are few affordable opportunities for early-career theatre companies from around the UK to come together, en masse, to share work and audiences.
Partnering with A Younger Theatre, New Diorama annually hosts INCOMING Festival, a ten day celebration that sees over 20 early-career theatre companies performing in London, some for the first time, to sold-out audiences.
INCOMING Festival is great for theatre companies, with each receiving a fee of over £400 and half of their box office takings, as well as being excellent for new audiences, with all tickets priced at only £5. The festival has proved great at attracting new, hard-to-reach audiences for theatre. In 2015, with the majority of productions selling-out, over 70% of those who attended each show had never seen work by those artists before.
"INCOMING Festival was a pivotal step in our development. The opportunity to form connections with the other companies and artists involved is invaluable, while showcasing work to new audiences.
After performing at Incoming we have been programmed in other venues and festivals and developed long term relationships with new partners.The chance for us to invite people to an acclaimed venue like New Diorama with the stamp of INCOMING Festival attached was crucial in our growth as an organisation"